Healthcare content can be as innovative — and important — as the clinical innovations. Words and how we wield them help drive medical adherence and patient referrals, and can be as complexly regulated as some drugs. And as we learned recently, anything can go viral and you best be ready for it.
But only a handful of people can really talk about how to leverage social media, Web writing and other content marketing to drive revenue and success. That’s why the innovators of healthcare social media and other content marketing are coming together Nov. 7 and 8 in Cleveland for the Content Marketing World Health Summit sponsored by MedCityNews.com. The conference will take the healthcare content discussion to a new level and provide actionable guidance for leaders from all sectors on how to wield words to drive ROI for payers, health systems, medical devices and pharma.
Visit the Health Summit event site to see the agenda and take advantage of our early bird ticket rate. Among those already announced as speakers are:
- Lee Aase, director of social media from Mayo Clinic;
- Colleen Jones, the author of Clout: The Art and Science of Influential Web Content;
- Scott Linabarger, director of digital marketing from Cleveland Clinic;
- Elizabeth Tracey, director of electronic media at Johns Hopkins.
After a day of engaging speakers there will be series of workshops:
- Content Marketing Strategy for Hospitals,
- Content Marketing Strategy for Business-to-Business,
- Social Media Activation Workshop,
We’re also still accepting speakers and sponsors for the event. If you are interested in either, fill out the form on the Health Summit site.
A Deep-dive Into Specialty Pharma
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
MedCity News writes passionately about healthcare social media and other kinds of content. But to do this event right, we’ve partnered with the Content Marketing Institute, which just completed its annual Content Marketing World Summit that drew 1,000 content marketing professionals from all over the world. But, like so many of you, the institute realizes the opportunities and need for a deeper dive in how healthcare is leveraging content.
Come to the event on Nov. 7 and 8 in Cleveland, and you’ll realize how much content can transform healthcare and the work you’re doing in the sector.
[Photo courtesy of Flickr user Nate Steiner]
