QuantiaMD, which bills itself as the “largest online physician community and collaboration platform,” announced Tuesday that it has closed a $12 million funding round from existing investor Fuse Capital.
The Waltham, Massachusetts, company that has 160,000 registered physician users, will use the money to expand its sales and marketing to pharmaceutical companies, many of whom are the company’s customers.
Part of the money will also be used to support the Physician Alignment and Collaboration Suite, which is a tool by which payers and health systems can directly interact with individual physicians.
“This first-of-its-kind platform is transforming the way healthcare organizations collaborate with physicians to meet a variety of objectives, most importantly, lowering costs and improving quality of care. This additional financing will help us keep pace with the growing demand from our clients,” said Mike Coyne, President of QuantiaMD of the Physician Alignment and Collaboration Suite, in a news release.
QuantiaMD is not the only physician community online that seeks to provide others a window into how physicians interact, although there are important differences among. There is Sermo, that got acquired by WorldOne over the summer – in fact Sermo refers to itself as the “largest online community exclusively for physicians.” There is Doximity, which unlike Sermo, requires doctors to be registered under their real names. And then there is HealthTap, which is slightly different in that in addition to providing an avenue for doctors to interact, its main goal is to connect patients with doctors and improve the quality of health information patients get online.
[Photo Credit: freedigitalphotos user Salvatore Vuono]