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Topic: Health Data

Published in partnership with the Health Data Consortium. The Health Data Consortium is a collaboration among government, non-profit, and private sector organizations working to foster the availability and use of health data to drive innovations that improve health and health care.

Business intelligence goes mobile for today’s pharma and medical device sales reps

February 26, 2013 11:15 pm by | 4 Comments

AgileM_screenshot

We hear a lot about how big data has the potential to change the way we deliver healthcare and enable care decisions that are grounded in evidence and care plans that are based on predictive analytics.

But data analysis plays a role on the business side of healthcare too and has for a long time. Companies like QlikView, Accenture, IMS and Trinity Pharma are using data to help drug and medical device companies make more informed decisions of their own. And this week, Trinity took that a step further by rolling out a mobile portal for its data analysis and reporting technology.

Life sciences companies already use the company’s platform to aggregate the sales performance and customer data they collect in one place, and look at it in a way that helps them better understand their market and identify business opportunities. Now, the mobile product, Agile M, gives sales reps, marketing teams and company executives access to those insights via their phones and tablets.

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Zackary King, co-founder and senior vice president of Trinity, said it was a natural next step for the company. “From the business perspective, it’s necessary to add mobile as an option because of the way work flow is going,” he said. “Pharma has invested a huge amount of money into going mobile,” he added, and noted that about three-fourths of pharmaceutical sales reps today have iPads. Trinity says Agile M is the first mobile analytics platform made specifically for life sciences, although we count at least one other (IMS’ Mobile Insights).

A pharmaceutical sales representative, for example, might use the product to get a better idea of where and by whom a certain one of its drugs is being prescribed to better understand what kind of messaging it should be delivering to physicians, and which other physicians it should be targeting.

In order for that data to be useful, though, it must be presented in an intuitive way. “In typical analytics, you see numbers and bar graphs and pie graphs, but we’ve applied a Q&A type of logic to the analytics,” King said, to help companies answer questions about how they’re performing and who their customers are.

The ultimate goal, of course, is for companies to be able to make more informed business decisions at conferences, during meetings, or wherever they might be.

Waltham, Massachusetts-based Trinity is a spinoff of life sciences consulting firm Trinity Partners.

[Photo courtesy Trinity Pharma]

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Deanna Pogorelc

By Deanna Pogorelc MedCity News

Deanna Pogorelc is a Cleveland-based reporter who writes obsessively about life science startups across the country, looking to technology transfer offices, startup incubators and investment funds to see what’s next in healthcare. She has a bachelor’s degree in journalism from Ball State University and previously covered business and education for a northeast Indiana newspaper.
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4 comments
Mobile Pharma CRM
Mobile Pharma CRM

Correct! Life sciences and Pharma companies have gone hi-tech. The field reps use iPads, iPhones and even Android devices that give them a competitive edge and help them sell more. Hence I very much believe that the mobile on-Demand solution should be adaptable to the new technology and that could be deployed over any range of mobile devices.

GJ7300
GJ7300

@hexawaretech TY!

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