The forces of transparency in healthcare pricing got a boost today. PokitDok now has 4 million more dollars to make it easier for consumers to do comparison shopping among doctors.
The company’s series A round was led by New Atlantic Ventures and syndicated with Rogers Venture Partners. Seed investors including Subtraction Capital, Zac Zeitlin and FFP Holdings also participated in the round.
When Investment Rhymes with Canada
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
John Backus, co-founder and managing partner of New Atlantic Ventures, and Will Stewart, general partner at Rogers Venture Partners, both join PokitDok’s board of directors as part of this round.
“PokitDok has an early lead in a market trending toward open and transparent pricing that is estimated to reach $3 billion by 2016,” Stewart said. “Patients are driving fundamental changes to the healthcare system and PokitDok’s tenured team is providing them powerful tools and a complete platform to do just that.”
PokitDok is a free app for consumers. Providers can list their practice information. PokitDok is also licensed to insurance companies and large self-insured employers seeking to provide their members and employees with a health marketplace where they can make smart health purchase decisions and minimize claim size. Consumers can also download the app on the Apple App Store.
PokitDok’s CEO Lisa Maki spoke at ENGAGE about how easy access to cost information will change consumer behavior.
