Think Build-A-Bear meets medical monitor.
Teddy the Guardian, the first smart toy with built-in medical sensors, is a stuffed animal made of organic materials that can measure a child’s vital signs, such as heart rate, blood pressure, oxygen saturation and temperature, then send it to a mobile device. According to the product site, the founders’ visionary goal is “to create a platform that would enable parents to communicate with their children when they are not old enough to have a cellphone.”
Kiddos and mommies can even order custom-designed bears, offering a unique design element to this already unique smart toy.
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It launches Friday, July 19.
Based in Croatia, iDerma’s 23-year-old co-founders Josipa Majic and Ana Burica have received both U.S. Food and Drug Administration and Europe’s CE approval for the smart toy, which has sensors throughout the plush body to detect rates during play. According to TechCrunch, though, iDerma has its own sensors, they outsourced sensors in a quest for more expedient FDA approval.
iDerma is an academic startup, a la University of Zagreb, and according to Netocratic, iDerma is bootstrapped and may soon be looking to negotiate investments and partnerships.
Watch the video (below) to see Majic demonstrate how the bear matches up to a Garmin.
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