Devices & Diagnostics

Sub-Saharan Africa: ‘perhaps the next frontier’ for medical device industry, says Covidien CEO

Covidien  President and CEO Joe Almeida said in a little more than a decade, sub-Saharan Africa could be the big opportunity for medical device companies’ solution investments. “It is a 10- or 15-year play. . . . The middle class will rise and you will have an opportunity,” Almeida said during the CEOs Unplugged series […]

Covidien  President and CEO Joe Almeida said in a little more than a decade, sub-Saharan Africa could be the big opportunity for medical device companies’ solution investments.

“It is a 10- or 15-year play. . . . The middle class will rise and you will have an opportunity,” Almeida said during the CEOs Unplugged series at Advamed 2013.

“Eventually, you know, all boats rise because economical progress eventually gets there. You see that in countries neighboring South Africa.  So I think that in the future, we need to think more holistically about Africa, not only from the humanitarian point of view. . . . I think eventually (those countries) will be the next emerging markets.”

During the discussion, he pointed to Brazil’s protests–which include demands for better healthcare–as an indicator of how innovation is driven.

“If you think about access to healthcare as what drives healthcare innovation, I think the driver is the middle class.”