Health IT

Pediatric patient engagement, touchless medtech and 12 other new StartUp Health members

Entering StartupStartUp Health has been growing steadily since it got some big corporate backing from the likes of AT&T and General Electric. Now it’s added 14 more companies that embrace healthcare and medical trends from personalized medicine to the quantified self and adherence. Here’s a summary of these groups chosen for the three year program.

Patient engagement

@Point of Care360 (@PointofCare360) It’s a company and a Twitter handle. Robert Stern founded the company. Sound familiar? He was the CEO of MedPage Today, acquired by EverydayHealth in December 2010. The business uses a physician and patient facing platform and an app My360, to help patients understand their condition, improve adherence and schedule appointments. The physician facing side can view patient care journals. It also has reference tools such as best practices for certain diseases and point of care tools such as a drug database.

RxApps (@rxapps) uses customizable text message prompts to help patients with chronic conditions track their health, experience, and behavior metrics that impact outcomes.


Sense Health (@sensehealth) uses text messaging between patients and healthcare professionals to help with follow up questions that invariably come up. Its mobile platform supports patients in between appointments.


1eq (@1eqhealth) Anish Sebastian and Juan Pablo Segura head up the company, which uses genetics and lifestyle information 1eq leverages both genetics and lifestyle information using wireless devices and apps. Based on users genomic, clinical and lifestyle data, they get guidance from providers on what they need to do to get healthy.

DataGenno(@datagenno) The goal of the Web-based reference tool set up by Fabricio F. Costa and Dr. Marcelo P. Coutinho is to provide an information exchange about genetic and rare diseases to highlight advances in effective clinical interventions. It’s intended to be a onestop source of information on genetic diseases and syndromes.

Gene By Gene (@gxgene) is a genetic testing business with ancestry and medical solutions. Founded in 2000, it seems a bit long in the tooth for a three-year entrepreneur program. It acquired StartUp Health company Arpeggi. Maybe it will target other companies in the group. The company is based in Houston, Texas which is also the location of its CLIA-registered genomics research center and lab.


AdhereTech (@adheretech) To improve medication adherence the company developed a smart pill bottle to keep track of whether patients are taking their prescription medication. The bottle automatically determines the amount of medication in realtime and wirelessly transmits this HIPAA-compliant data to the cloud through Verizon. Users get a text message or phone call reminder if they miss a dose and the bottle will light up and chime.

CoheroHealth (@coherohealth) Melissa Manice wants to bring adherence to an often overlooked group in this subsector — children. Its chronic asthma adherence tool, AsthmaHero, is a mobile device that uses an inhaler sensor and app to track adherence in realtime and mobile spirometry.

Health and Wellness

Edamam Serial entrepreneur Victor Penev’s website is all about nutritional analysis and diet labeling for businesses and consumers.

Yingo Yango (@yingoyango) is a mobile patient engagement platform for corporations, carriers, and providers and is led by Marty Jaramillo (@martyjaramillo).


Medicast (@medicast) has set a goal of improving patient access to physicians.  Its telehealth platform provides consumers with 24-hour, on-demand medical services.

Ondello (@ondellortc) Led by Mark Hadfield, the company wants to make it easier for doctors and patients to communicate online through text-based chat, video and voice.

Respondesign focuses on patient engagement in physical therapy to improve outcomes and reduce readmissions. It’s tool, FitWorld (@fitworldapp), is a Kinect-based rehabilitation therapy platform. It includes falls prevention and disease management to orthopedic and pulmonary rehab.


TedCas (@tedcas) is using touchless devices such as Kinect or LEAP Motion in healthcare. TedCas , powered by Wayra and Sodena, It allows doctors to control and manipulate software through gestures and voice commands without touching.  It’s designed to save time and reduce the potential for hospital acquired infections.

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