Hospitals

This is #Mamming: the breast cancer awareness campaign sweeping Instagram

As part of National Breast Cancer Awareness Month, This Is Mamming encourages women to “embrace […]

As part of National Breast Cancer Awareness Month, This Is Mamming encourages women to “embrace the awkwardness of mammograms and inspire more women to mam where it counts: at the doctor’s office.” By bringing humor to the situation, #mamming hopes to make women make that awkward moment in the doctor’s office a regular thing.

So what is mamming?

#Mamming is the act of laying your (clothed) boobs on a flat surface. Like a counter. Or a bench. Or the body of a person who is #planking.

#Mamming is a chance for all* of us to show solidarity with the millions of women getting mammograms this Breast Cancer Awareness Month. Because when a woman reaches a certain age, doctors recommend that she get a mammogram to screen for the disease, and the procedure involves laying her boobs on the machine’s flat surface.

It’s awkward. But it can save her life. Because when breast cancer is caught early, over 90% of women beat it.**

According to the website, the campaign was started by two advertising execs. One is a breast cancer survivor.

For another much grittier visual take, check out Emily Helck’s much less pink breast cancer awareness video.
Follow MedCity News on Facebook and Twitter for more updates.

Shares0
Shares0