In a bid to boost health literacy and to improve the interactions between physicians and patients, Medivizor has massively expanded its healthcare content platform for patients in the past year and has added some interesting collaborations.
It has expanded its content generation platform from a handful of diseases such as diabetes, colorectal cancer, prostate cancer and breast cancer to include more than 400 medical conditions. It’s also working with several clinics that “prescribe” Medivizor to their patients. Among the medical institutions it is working with are Lowell General Hospital and Weill Cornell Medical Center.
Earlier this month it partnered with personal health management app developer Healthspek. It will provide personalized health information to Healthspek users in an accessible format. Tailored content will vary from summaries of medical breakthroughs and research, matching clinical trials, updated guidelines and evidence-based lifestyle advice.
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It also works with nonprofits focused on melanoma, colon cancer and diabetes.
The New York-based company’s personalized content system is not only geared to people who have been diagnosed with a medical condition. Caregivers are also part of the target audience. Users are sent information in a multimedia format tailored to their condition. They can work through the information at their own pace. More than 50 percent of users are active three months after signing up.
Whenever a research paper or article is published from a recognized source like a medical journal it gets sent to the Medivizor site. The team then decides which content is most relevant to which subscribers. The content is geared to a Flesch-Kincaid reading level of 10 to 12 — a high school reading level — so it’s not overly simplistic, but it doesn’t assume you’ve been studying pre-med.