A Pew Internet research study estimated that 72 percent of Internet users searched for health information on their mobile devices, so the next logical question is, what were they looking for? Advertising company PageScience analyzed page impressions and concluded mental health issues topped Web page impressions, specifically bipolar disorder, according to a company statement.
Searches for bipolar disorder accounted for 82 percent of page impressions for mobile users over a 10 day period in June this year, according to the report. Mobile searches accounted for 5 percent of overall page impressions gathered in the study. So why bipolar disorder? Women in their twenties are the among the largest age demographic for mobile users and bipolar disorder affects women more frequently than men. Users might prefer to use their mobile phones to search for this information because they are easier to access and offer a sense of privacy.
Other health topics that proved popular according to the page impression analysis were lupus (72 percent) Gastroesophageal reflux disease (38 percent) and blood disorders (38 percent). Allergies, hepatitis C, blood disorders, anxiety, heartburn and sleep disorders were also Myasthenia Gravis — an autoimmune neuromuscular disorder, and birth control hovered around the 32 percent to 35 percent level. I suppose if women sway the page impressions so much I would have expected birth control to rise higher as well. Myasthenia Gravis stands out too but there’s no explanation offered as to why. It does affect young adult women under 40, though.
Behavioral Health, Interoperability and eConsent: Meeting the Demands of CMS Final Rule Compliance
In a webinar on April 16 at 1pm ET, Aneesh Chopra will moderate a discussion with executives from DocuSign, Velatura, and behavioral health providers on eConsent, health information exchange and compliance with the CMS Final Rule on interoperability.
Weight loss, cancer and obesity topped health-related searches on PCs. The company didn’t provide any data on Macs. PageScience CEO Les Luchter said the 516 million impressions were provided though its ad platform, which corresponds to content that’s accessed or searched for by people online.
