The U.S. Navy has jumped into the mobile health app market, with the recent launch of its Anatomy Study Guide App that aims to help aspiring medical students.
The Navy’s ad agency, Lowe Campell Ewald, designed the app “that will serve as a relevant tool to help students with their studies and remind them that the U.S. Navy supports their goals,” the agency said in a recent announcement.
It’s a free app that the Navy hopes will bring it to “the forefront of medical career paths,” by being a reference guide for those enrolled in med schools, those already practicing in healthcare and for those who are considering the profession. It also features options on how to receive financial support for schooling.
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The app features 3-D functionality that allows for “an enhanced learning experience of the human anatomy,” the Navy said, including interactive diagrams of the muscular system, vascular system, heart, skeletal system, skull, brain and more. It incorporates testing, note-taking and sharing functionalities and pre-loaded U.S. Navy healthcare content that includes relevant links to more information through digital and social properties.
“The app is an incredible tool,” said Cmdr. Bradley Kluegel, director of the Navy’s medical programs division for Navy Recruiting Command. “This tool will be immediately beneficial in practice for both future healthcare professionals and current practitioners. Additionally, it will be a tremendous asset for our team of medical program recruiters as they discuss Navy opportunities with future Navy physicians and other healthcare professionals.”
The app is available for both iPhones and Droids.
