Health IT, Startups

Brighter raises $21 million in push to boost transparency for dental benefits

The Santa Monica-based business bagged Cigna last year and said it would add another major health insurer in 2017.

moneyBrighter, a health IT company that’s positioned itself at the crossroads of employer benefits and dental practice management, has closed a $21 million Series D round led by General Catalyst Partners. Brighter will use the funding to recruit software developers, product development and to expand partnerships with more insurers, according to a company statement.

The Santa Monica-based business  bagged Cigna last year, and said it would add another major health insurer in 2017.

In addition to General Catalyst, new investor DAG Ventures also participated in the round alongside existing investors, Mayfield Fund, Benchmark and Tenaya Capital.

Brighter’s approach is designed to make it easier for individuals to find dentists, particularly dentists in their network. It is also intended to boost the profile of dental practices and make scheduling and bill collection more efficient. Dentists can detail their procedures, qualifications, and get a video introduction. Users can also view dentists’ Yelp reviews, for better or worse.

In a statement, Brighter Founder and CEO Jake Winebaum said: “We have spent the past five years refining our consumer-centric platform which enables insurance carriers to engage their customers with the level of transparency and digital convenience that consumers have come to expect in every other aspect of their lives. With this financing and our carrier partners, we are reaching a scale where we can transform the patient, provider, and payer experience across this large and important dental healthcare sector.”

Photo: Flickr user Keith Cooper