Cor is looking to make it more of an option for people to test their own blood chemistry at home, making healthcare more easily actionable for consumers. Right now, the company has an Indiegogo campaign running in order to commercialize its device.
The goal with the campaign was to raise $50,000. Currently it has raised $82, 410 with a month still left to continue getting donations.
When Investment Rhymes with Canada
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
After a sample has been taken the Cor Cartridge is placed in the Cor Reader. Then, using a patented vibrational spectroscopic technology, the reader analyzes the sample, and information is then translated into the company’s app. It looks for levels concerning things like cholesterol (HDL, LDL, Total), fasting blood glucose, inflammation (Fibrinogen), and triglycerides.
As Cor Medical’s CEO and founder Bob Messerschmidt stated via the Indiegogo page:
Our remarkable technology and algorithms produce raw data that is very similar to the blood test data that your doctor orders once a year, with a similar level of accuracy. We call these data our “indicators.” We make it easy for you to track these indicators on a weekly basis to see trends and improvements, but we even go a step further.
We transform this data through proprietary algorithms into “insights.” These insights are customized “action plans” for you based on your indicators. They include diet, supplements, exercise, and relaxation insights and recommendations. When something you try works for you, you will see an improvement in your indicators. That’s self-efficacy, and that’s just the beginning. You can take these insights and make them into habits. That’s adherence. Over time this becomes permanent improvement. Furthermore, you can share your successes with your family, or anyone you choose. You can help your community by sharing your secrets to success.
