Josh Epperson

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Customization: Why healthcare brands should get personal

Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and outside of the healthcare industry. In this series, we will look at brands that understand the deeper needs and pain points of their consumers—beyond the functional and physical—in […]

Hospitals

Motivation: Why healthcare brands need to encourage more

The best medicine is preventative. Whether it’s exercise, eating well or reducing stress, being proactive about our health saves time and money. But who wants to do all that work? Most of us can admit – to ourselves, if not our healthcare providers – that we’d prefer to stay on the couch, binge-watching Netflix and […]

MedCity Influencers

Empowerment: Why healthcare should equal transparency

  Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and out of the healthcare industry. In this series, we will look at brands that understand the deeper needs and pain points of their consumers—beyond the functional and […]

Daily

Empathy: Why healthcare companies must feel with patients

Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and out of the healthcare industry. In this series, we will look at brands that understand the deeper needs and pain points of their consumers—beyond the functional and physical—in […]

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