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Startup finds private health exchanges benefit employers and employees alike

Startup finds private health exchanges benefit employers and employees alike

March 9, 2012 11:46 am by | 1 Comments

Health IT startup Bloom Health announced Friday that healthcare costs for employers who embraced its private health insurance exchange concept was 19 percent lower than the national average.A health insurance ... Read more

MN employers embrace private health insurance exchange to manage costs

MN employers embrace private health insurance exchange to manage costs

February 8, 2012 3:09 pm by | 0 Comments

As the state of Minnesota ramps up its efforts to design a public health insurance exchange by 2013, the private version of that concept is gaining traction among Minnesota employers ... Read more


Bloom Health wants to upend how employers buy health insurance

Bloom Health wants to upend how employers buy health insurance

July 15, 2011 7:32 pm by | 0 Comments

Serial entrepreneur Abir Sen wants to revolutionize how employers buy health insurance for their workers as well as provide more control and choice to employees in how they choose health ... Read more

Bloom Health’s Sen bets on end of employer-sponsored health plans

Bloom Health’s Sen bets on end of employer-sponsored health plans

March 18, 2011 1:25 pm by | 0 Comments

Abir Sen of Minneapolis-based Bloom Health thinks his company has a service that will replace the employer-sponsored health plan in much the same way that the 401(k) plan has mostly ... Read more

Bloom Health and RedBrick: What’s the deal?

Bloom Health and RedBrick: What’s the deal?

January 7, 2010 6:22 pm by | 0 Comments

RedBrick CEO Kyle Rofling said the idea for Bloom originated out of internal discussions. With health care reform looming over Americans, RedBrick executives decided a new company was needed to ... Read more

RedBrick Health co-founder raises $2 million for new start-up Bloom Health

RedBrick Health co-founder raises $2 million for new start-up Bloom Health

December 31, 2009 12:48 pm by | 2 Comments

Bloom Health Corp., a Minneapolis-based start-up that advises companies, employees and consumers on health care issues, is seeking a total of $5 million through the sale of equity and warrants ... Read more