Thinking Digital: We Can Do Better Than Just Apps
With the advent of digital technology, pharma and med device companies need to start rethinking business models and building internal competencies, or risk losing out to the digital disruptors. Often a company’s initial efforts are underwhelming, typically due to a narrow view on digital’s true potential. https://youtu.be/p11IPRclMZ0 Hear BTG’s VP of Digital Innovation, Amanda Goltz, […]
