Personalized medicine firm AssureRx closes $11M Series B investment

Personalized medicine test maker AssureRx Health has closed an $11 million Series B round of funding. The Cincinnati-area company will use the funding to expand sales and marketing for its GeneSightRx test, which helps doctors pick the right psychiatric drugs for patients based on their genes. The company launched the test in 2009. AssureRx will […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.


AssureRx reports $1.6M raised last year for pharmacogenetic test

Updated 12:13 p.m., July 9, 2010. AssureRx Health Inc., the pharmacogenetic test maker in Mason, Ohio, has closed the books on a $1.6 million round of largely angel investment completed last year. AssureRx is pioneering a diagnostics market within the emerging practice of personalized medicine. The Cincinnati-area, company has developed a genetic testing system that […]


Personalized medicine comes of age in AssureRx Health test

“The age of personalized medicine is upon us,” said Jim Burns, chief executive of AssureRx Health Inc., the Cincinnati-area, company that has developed a genetic testing system to help doctors pick the right psychiatric drugs for patients. And in no other field is the need for personalized medicine so great. One in four of us […]


AssureRx promotes technology, operations chief

Personalized drug company AssureRx Health Inc. has promoted Donald Wright Jr. to senior vice president of operations and technology. Wright’s responsibilities will include managing the company’s Web-based software product development and overseeing information technology and molecular genetics laboratory operations, according to a statement from AssureRx. Wright has 20 years of experience in operations and product […]


Cincinnati’s AssureRx unveils genetic test to help psychiatric drug treatment

GeneSightRx uses either a blood test or cheek swab to check for several genetic variants that can alter the effectiveness of 24 psychiatric drugs such as Paxil, Prozac and Haldol for afflictions ranging from depression and anxiety. The analysis can, for example, suggest certain patients won't absorb drugs into the system and risk increased side effects. A physician could then adjust the dosage or prescribe something else as a result.