I think the problem is too many people still think Mayo Clinic is a hospital. Mayo — which treats patients, conducts medical research, launches startup companies, builds mobile apps and serves as a major healthcare publisher — was dinged this weekend for making money on its WebMD-like site, MayoClinic.com. One of the ad networks Mayo […]
Mayo Clinic is possibly writing the primer on healthcare social media with its foray into Connect – Mayo’s twist on Facebook. Roughly six months into operating it, Mayo Clinic Connect continues to be more popular than anyone conceived boasting 13,000 plus users. But Mayo is learning that running its own healthcare-focused social network requires dedicated […]
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Few recent topics have inspired as much love and hate in social media circles as the Klout score. The Klout score, which purports to measure on a scale of one to 100 an individual’s social media influence on various topics, has been called “a little bit socially evil” by author John Scalzi. TechCrunch warns us […]
For hospitals, Apple’s iPad tablet computer is about much more than checking and updating electronic health records. Some hospitals develop their own iPad apps for patients and staff, but even for those that don’t, there are a growing number of apps aimed at helping healthcare professionals better care for and communicate with their patients. With […]
What would a healthcare social media conference be without excessive amounts of social media sharing? Mayo Clinic wrapped up its Social Media Summit earlier this week, but participants are still adding to the five-figures worth of tweets sent out over the social networking tool Twitter. The tweets are a mix of camaraderie, live coverage, advice, […]
Attendance at this year’s Health Care Social Media Summit, which kicked off Monday and continues through Wednesday at Mayo Clinic in Rochester, Minnesota, has more than doubled from last year. And many of the summit’s 375 attendees have been keeping the Twitter stream #mayoregan flowing with something like 100 tweets an hour today. That’s because […]
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Not all hospital blogs are created equally. The less-useful hospital blogs appear little more than an afterthought, marketing ploys with less-than-compelling content that are updated infrequently, attracting few readers and doing little to advance hospitals’ objectives. To be clear, hospital blog posts that run into the millions of page views are rare and unlikely. But […]
Mayo Clinic has built its own Facebook. Don’t think of Mayo’s social network like Google+, another freshly launched direct challenger to Facebook. Instead, the healthcare titan launched its own patient-focused social network partly because it wants more control. Control over the look to keep the interface consistent. Control over the content to make it more […]
Updated: 3:05 p.m. The ultimate validation of any corporate initiative is a big, fat embrace by popular culture. So chalk up another win for Mayo Clinic’s industry-leading healthcare social media program. It’s been recognized by the Charlie Sheen crowd. Sheen, who’s had a minor public meltdown recently, is on the hunt for an intern to […]
New York Times columnist Virginia Heffernan suggests a new standard for online health information: that advice directly from reputable health systems beats third-party reporting coupled with a review, particularly when there is a greater financial motive behind the latter approach. Such a change would mean that health systems, which lost some of its influence for health information before the Internet revolution, would suddenly regain mindshare they lost to the Web and the WebMD's of the world.
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Mayo Clinic's Center for Social Media named 17 members Wednesday to its advisory board, which will help draft industry guidelines and best practices for using social media to improve health care. Mayo launched the social media center last summer with the goal of helping the health care community improve care through the use of social media tools like Twitter, Facebook and YouTube.
Mayo Clinic said Tuesday that it's taking its social media push overseas. The non-profit research and hospital group, based in Rochester, Minnesota, launched the Social Media Health Network, an international group that promotes the use of social media tools like Facebook, YouTube and Twitter to promote health, fight disease and improve healthcare around the world.
One's a registered nurse. Others are a healthcare Web strategist, a hospital digital communications manager, a healthcare lawyer, an interactive marketing specialist, a sociologist-activist, even an e-patient. But there's not a single doctor on the emerging external advisory board for Mayo Clinic's Center for Social Media.
Mayo Clinic has created a social media center that will train other hospitals in the use of social media tools like Twitter, Facebook and YouTube. Mayo is billing the new venture as “a first-of-its-kind social media center focused on healthcare,” according to a statement from Rochester, Minnesota-based Mayo. Mayo has proven itself to be perhaps […]
There are no Ashton Kutcher's in health care, according to a review of the popularity of hospitals on Twitter.