BAGSVÆRD, Denmark — Novo Nordisk has won the Good Design Award from the Japan Industrial Design Promotion Organization for its NovoTwist needle.
NovoTwist is used in Novo Nordisk’s insulin delivery device FlexPen. The needle twists on and off the pen, which holds pre-measured insulin. NovoTwist even has its own Web page.
The Good Design Award, also known as G-Mark Award, “is a mark of true quality and gives recognition to the uniqueness of NovoTwist,” Novo Nordisk said in a written statement. A judging panel narrowed nearly 3,000 entries in the “Society – Medical Equipment” section to NovoTwist. Previous winners of the Good Design Award include Apple, Toshiba, Toyota and Nintendo.
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The judges commented that, “Conventional screw thread needles can be difficult to attach and detach, especially for the elderly, as limited manual dexterity and hand strength make the circular motion of screw attachment/detachment challenging. NovoTwist has solved this problem with a simple functional design with a push-and-twist needle attachment/detachment system,” according to the MedGadget blog.