“I see you remembered to bring the office forms I mailed you.”
“Yes, but I need to fill them out,” he replies.
I hand him a pen and clipboard, thinking “you had over a week to fill them out at home.”
Why Pharma Companies Should Look To Social Media For Better Patient Insight
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.
Fifteen minutes later, I smile as he hands me the filled-in forms.
Dr. Ramona Bates is a plastic surgeon in Little Rock, Arkansas, who writes regularly at Suture for a Living.
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