MedCity Influencers

Best of MedCitizens: Protection from pharma, Sermo

Every week MedCity News highlights the best of its MedCitizens: syndication partners and MedCity News readers who also contribute to MedCityNews.com. The MedCitizens are sponsored by MyPRGenie, the only Do-It-Yourself, PR platform and news wire that gives you access to more than 540,000 journalist contacts.

Every week MedCity News highlights the best of its MedCitizens: syndication partners and MedCity News readers who also contribute to MedCityNews.com. The MedCitizens are sponsored by MyPRGenie, the only Do-It-Yourself, PR platform and news wire that gives you access to more than 540,000 journalist contacts.

Now here’s the best of what YOU had to say.

  • Pharma consumer advertising: What’s the real cost? “I find it interesting that I can’t get a $0.10 pen from the drug companies any longer, but our patients can get billions of dollars in advertising given to them “free” without any concern about what this is costing our health care system.”
  • Lesson from Dave Weigel, JournoList: Is Sermo’s ‘privacy’ just waiting to be violated? “What if someone obtained access to Sermo for nefarious purposes? Perhaps a physician-turned-hospital administrator who went looking for dirt on a trouble-making internist. Or a malpractice attorney who used his brother-in-law’s log-on ID to troll for cases.”
  • ‘Bilski’ case will put flimsier biotech patents to the test. “I’ve seen many patents whose claims read something like this: ‘This invention entails the XXX gene, whose overexpression creates a surplus of the YYY receptor, which creates a pathway known to be involved in ZZZ disease, so this patent claims any and all methods of inhibiting or promoting that pathway.’ “
  • LifeImage: A searchable database of medical images. “Isn’t it funny that he has that image on his computer screen, but he cannot electronically transmit that to anybody? The only way to do it is to burn a CD from his computer and physically either carry or deliver to wherever it is he wants to get a second opinion from. LifeImage changes that. We let him pick what’s on his computer, upload to an account in the cloud just like you upload video to YouTube, and from there you can invite other people ’ just like you’d invite your cousins to look at holiday pictures ’ to come take a look at your imaging exams.”
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