Retail chain Max-Wellness has unveiled plans for its first-ever in-hospital wellness store, which is to be located at a Lake Health hospital in suburban Cleveland.
The retailer’s 600-square-foot store in Lake Health’s West Medical Center in Willoughby, Ohio, is slated to open this summer, according to a statement from Lake Health.
Max-Wellness, which operates four wellness-products stores in the U.S., last month unveiled several new initiatives aimed at reaching customers outside of those stores, with the in-hospital “Mini-Max” locations a key part of that strategy.
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The Mini-Max concept is aimed at providing wellness products that patients will need after leaving the hospital. “Working with the hospital staff prior to a patient’s discharge, our wellness advocate will visit the patient [and that patient’s] family members to provide assistance in selecting products for the patient’s continuing care,” CEO Michael Feuer told Drug Store News last month.
Feuer described the first in-hospital location as a “prototype store,” in the statement. “Based on experience gained in this first location at Lake Health, it will be the model for future Mini-Max stores expected to open in hospitals throughout the country,” he said.
Max-Wellness also plans to roll out another of its new initiatives, called “Wellness in a Box,” in the hospitals in which it locates. The Wellness-in-a-Box concept is essentially a vending machine that would feature health and wellness products.
The company envisions introducing the vending machines in urgent care centers, senior living facilities and airports.