Devices & Diagnostics

Social media in healthcare: medical device companies’ use rising

A new survey shows that the use of social networking hubs like Twitter, Linkedin and Facebook by medical device companies appears to be on the uptick, at least in Massachusetts. Co-sponsored by Schwartz Communications and the Mass. Medical Device Industry Council, the 15-question survey of about 70 representatives of the medical device industry in the […]

A new survey shows that the use of social networking hubs like Twitter, Linkedin and Facebook by medical device companies appears to be on the uptick, at least in Massachusetts.

Co-sponsored by Schwartz Communications and the Mass. Medical Device Industry Council, the 15-question survey of about 70 representatives of the medical device industry in the Bay State looked at how med-tech players use the tools to engage customers and prospects.

Just 23 percent of respondents said their company “actively used” social media, with 46 percent saying their company used it “a little, but not a lot.” Sixteen percent of respondents said their company didn’t use any social media or networking sites at all.

Fifty-two percent said that the absence of FDA guidelines on social media impedes the uptake of media platforms such as LinkedIn, Twitter and Facebook among device makers.

There were signs that more companies are putting social media into their marketing plans, with 50 percent of respondents saying their company had adopted a social media policy.

A 2009 study of social media habits showed that just 20 percent of medical device companies had social media policies.

The Massachusetts Medical Devices Journal is the online journal of the medical devices industry in the Commonwealth and New England, providing day-to-day coverage of the devices that save lives, the people behind them, and the burgeoning trends and developments within the industry.

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