Current medical news and unique business news for anyone who cares about healthcare.
Healthcare marketing on the rise. As economic recovery creeps along, U.S. hospitals, clinics and medical centers are spending more of their precious funds in promoting themselves. They’re advertising to the tune of 20 percent more than they did last year, spending more than $717 million in the first six months of 2011 on advertising.
And advertisers are getting creative by looking for new ways to break cliches of traditional healthcare marketing.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
The Million Hearts initiative. On Tuesday, the Obama administration rolled out an ambitious initiative — called the Million Hearts initiative — to cut heart disease events in the U.S. by 1 million over the next five years.
VCs and HIT. Technology Review put together a worthwhile piece on the risks of venture capitalists investing in HIT — since healthcare is more complicated, more geographically segregated and more regulated than other industries — and how healthcare startups can overcome investing challenges.
Urbanspoon co-founder takes on healthcare. Urbanspoon.com co-founder and serial technology entrepreneur Adam Doppelt, inspired by his trouble selecting a personal health plan for his family, is launching PickHealthInsurance, an online search service for health plans that will compete with ehealthinsurance.com.
Trouble for Alzheimer’s research? Research on Alzheimer’s disease may face setbacks in the coming years as the focus shifts to identifying the disease earlier in life and the necessary length of drug trials gets longer. As clinical trials grow longer and costlier, pharma companies may be less likely to conduct them and spend precious R&D dollars developing drugs in this area.
