Devices & Diagnostics

1 in 4 medical sales job seekers find leads on social media, report says

LinkedIn eclipsed Facebook as a tool for medical sales reps last year. And social network newcomer Google+ has hit the radar screen of healthcare job seekers: More than one in 10 medical sales reps are using that new social network. Maybe most shocking is that 2 percent of medical sales reps still use MySpace. MedReps.com, […]

LinkedIn eclipsed Facebook as a tool for medical sales reps last year. And social network newcomer Google+ has hit the radar screen of healthcare job seekers: More than one in 10 medical sales reps are using that new social network.

Maybe most shocking is that 2 percent of medical sales reps still use MySpace.

MedReps.com, an online jobs search site for medical and pharmaceutical sales reps, conducted its second  Social Networking Job Search Survey last year. It asked 350 medical professionals what social networks they used and whether they used them for professional purposes.

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In 2009, most job seekers had a Facebook page but were not on LinkedIn as much. But that has changed.

  • 87 percent now have a LinkedIn account, up from 56 percent in 2009
  • 76 percent are on Facebook, up from 74 percent in 2009
  • 16 percent are on Twitter, up slightly from 12 percent in 2009
  • 12 percent are on Google+
  • 2 percent are on MySpace, down from 10 percent

A quarter of the respondents said “their activity on a social network had either directly or indirectly led to a career opportunity.” Beyond that:

  • 70 percent said they use social networks for job prospecting
  • 44 percent use them to connect with current or former managers
  • 55 percent are part of professional groups within the social networks

Around 15 percent of survey respondents — some could say that’s a high proportion — reported  not using social networks for professional purposes.