A recently launched website called mdCurrent India is hoping to become a top online destination for Indian physicians.
A former executive with publishing company Advanstar is behind the site, which looks to be somewhat analogous to an Indian version of two Advanstar properties aimed at U.S. physicians and health providers — Medical Economics magazine and ModernMedicine.com.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
“mdCurrent provides physicians in India with local perspectives on the most important emerging clinical information and studies from across the globe,” the site proclaims. “We also provide key practice management and operations advice to facilitate your role as both a business person and a doctor.”
The company’s business model looks to be based on selling sponsorships and advertising, similar to many news sites. However, no third-party ads appear to be running on the site as of now.
mdCurrent recently filed a regulatory document stating that it’s looking to raise $500,000 in equity. The company’s mailing address is listed as being in Strongsville, Ohio.
mdCurrent’s parent company is Pennsylvania-based Intervention Point, whose managing partner is Steve Morris, formerly an executive vice president with Advanstar’s Healthcare Group. He left Advanstar in 2010 to launch Intervention Point.
A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Morris declined to answer questions about plans for mdCurrent.
“Right now we want to focus on gaining more traction prior to any announcements, as we are starting out pretty strong,” he said in an email.
If the company tastes success in India, it appears likely that it’ll seek to extend its mdCurrent digital channel to other emerging markets.
[Photo from flickr user Yogendra174]
