Devices & Diagnostics

The three do’s of marketing medical devices in the digital age (video)

Let’s face it. Healthcare, and especially, the medical device industry, in general is not the most forward thinking in terms of embracing technology. But marketing devices today necessarily means fine tuning a digital strategy. That is the very basis of the Digital Marketing of Medical Devices Conference occurring Tuesday and Wednesday In Minneapolis. Marketing and communications expert […]

By Arundhati Parmar on July 31, 2012

Let’s face it. Healthcare, and especially, the medical device industry, in general is not the most forward thinking in terms of embracing technology.

But marketing devices today necessarily means fine tuning a digital strategy.

That is the very basis of the Digital Marketing of Medical Devices Conference occurring Tuesday and Wednesday In Minneapolis. Marketing and communications expert Joe Hage is in Minneapolis for that and held a three hour pre-conference workshop on what companies need to focus on to be successful in marketing their devices on Monday.

I caught up with Hage to get him to encapsulate the three-hour workshop into five minutes. What emerged from the conversation was the following:

  • Be found – reserve a portion of annual budget for search engine optimization
  • Be engaging – loosen up a little on your website; be confident and casual instead of being too buttoned up and corporate
  • Collect information – eschew the “Contact Us” page for something that provides real information which will encourage users to disclose their email addresses and other contact information.

See the video below:

 

[Photo Credit: Freedigitalphotos.net]

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