Health IT

Specialty EMR maker expands its “electronic medical assistant” into plastic surgery market

A health IT company that generated some buzz when we wrote about its touch-based EMR-and-then-some for dermatologists, ophthalmologists and optometrists is now launching a similar product for the U.S.’s 6,000 plastic surgeons. Modernizing Medicine’s Electronic Medical Assistant is a cloud-based electronic medical record system with additional capabilities customized for small and midsized specialty practices. It […]

A health IT company that generated some buzz when we wrote about its touch-based EMR-and-then-some for dermatologists, ophthalmologists and optometrists is now launching a similar product for the U.S.’s 6,000 plastic surgeons.

Modernizing Medicine’s Electronic Medical Assistant is a cloud-based electronic medical record system with additional capabilities customized for small and midsized specialty practices.

It automates certain processes for doctors like writing prescriptions, filling out lab request forms, coding, dictating notes and billing in an effort to save doctors time.

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Plastic surgeons have been slow to adopt EMR technology despite a variety of offerings from companies including CosmetiSuite, LeonardoMD, RevenueXL and PatientNOW.

“Many of the EMRs available on the market today are cookie cutter in that they don’t cater to specific specialties and don’t learn the way a specific physician practices,” said Daniel Cane, CEO and co-founder of Modernizing Medicine.

EMA Plastic Surgery was built with an adaptive learning system that observes and adjusts to how each doctor uses it. A high-resolution, 3-D anatomic body illustration with more than 15,000 touch-points allows plastic surgeons to track symptoms, diagnoses and areas of concern, and a library of more than 2,000 symptoms, diagnoses and billing codes aims to simplify the documentation process.

The company, located in Boca Raton, Florida, has about 90 employees including several doctors who work with coders to develop the products.

[Photo from Modernizing Medicine]