In less than two weeks we’ll convene one of the most sophisticated discussions about content innovation in healthcare. And we’ve added a dynamic new keynote speaker to the mix: Margaret Coughlin, senior vice president and chief marketing and communications officer from Boston Children’s Hospital.
The Content Marketing World Health Summit runs Nov. 7 and 8 in Cleveland and gathers leaders from health systems, the medical device sector and leading agencies. They’ll engage in conversations and workshops designed to empower attendees to craft new and better content strategies that drive real ROI in their organizations.
Tickets are still available and can be purchased here. In an era where content – social media, web writing, video, magazines and beyond – is crucial to influence customers’ decisions, anyone who has to chart a healthcare content marketing strategy needs to attend.
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Coughlin will kick off the summit talking about how Boston Children’s approaches the content creation process and the challenges they face in making it all happen. (Elizabeth Tracey from Johns Hopkins can no longer attend the summit because of a business conflict.) Coughlin’s experience is ideal for the current challenges in healthcare content. She’s responsible for building Boston Children’s patient volume, reputation and brand and has worked at the likes of Arnold Communications, Hill Holiday and BBDO with brands such as Reebok, Hasbro, Fidelity and Gillette.
She is a worthy peer to our other keynote speaker, Lee Aase of Mayo Clinic, who will join me to close out Day 1 in a question-and-answer session focused on Mayo’s social media efforts and what’s next in content innovation. Aase may be the biggest name in cutting-edge health content; he is the director of the Mayo Clinic Center for Social Media and chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.
They are just two of a packed collection of knowledgeable speakers. Here are all the others you will hear from when you attend:
- Scott Linabarger, director of digital marketing at Cleveland Clinic, who leads the team responsible for ClevelandClinic.org, the No. 1 most visited multi-specialty hospital website in the country, as well as social media, mobile, e-mail and search engine marketing
- Angela Lombardi, marketing and communications manager for Sutter Delta Medical Center, where she counsels senior leadership on marketing initiatives and has developed, launched and integrated social media platforms into the hospital’s communication program
- Buddy Scalera, senior vice president of content strategy & media at the Ogilvy CommonHealth Worldwide office in Parsippany, New Jersey. He has developed pharmaceutical content for both healthcare professionals and consumers and has deep experience with website health content, mobile devices, ebooks and social communities.
- Dean Berg, the founding partner at Anicca Media, a digital media agency helping physician practices and hospitals to connect with their own physicians, their referring physicians and their online patient communities
- Shel Holtz, the principal of Holtz Communication + Technology, who has has worked with companies including PepsiCo, The Mayo Clinic, Aetna, The Internal Revenue Service, The Walt Disney Co. and Pratt & Whitney
- Margot Bloomstein, the principal of Appropriate Inc., an independent brand and content strategy consultancy based in Boston who crafts brand-appropriate user experiences to help retailers, universities and other clients engage their target audiences
- Will Davis, co-founder of Right Source Marketing who works with dozens of companies nationwide sharing his experience in the field of interactive and content marketing
- Dr. Russell Faust, an award-winning physician-scientist who advises several tech and biotech startups and lectures on branding and social media in healthcare at the Executive MBA in Healthcare Program at the Oakland University School of Business
- Joe Hage, the CEO of Medical Marcom, a medical device marketing agency, and the owner of the Medical Devices Group, which with more than 140,000 members is the largest health-focused group on LinkedIn
- Ahava Leibtag, the principal of Aha Media Group, with more than 15 years of experience in the digital strategy space, particularly in healthcare, where her clients include Johns Hopkins Hospital, Wake Forest Baptist Health and Georgetown University Hospital
- Joe Pulizzi, founder of the Content Marketing Institute and co-author of the highly praised book, Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing
- Patricia Redsicker, owner and editor at WordView Editing, a content marketing agency helping healthcare brands to attract and retain customers through digital content and social media
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And this group will be joined by a chorus of key marketing decisionmakers from major health systems, life science companies and major agencies and consumer brands who will all come to network, learn and better prepare themselves for the future of content in healthcare.
