@scottl64 of Cleveland Clinic asks how much revenue your content mktg generates. Of 175 attendees, 3 raised hands, 2 work w Scott. #cmworld
— Shel Holtz (@shelholtz) November 7, 2012
The Cleveland Clinic knows exactly how much its website is worth. According to Scott Linabarger, the Clinic’s director of digital media, each unique visitor is worth $6.63, and each visit is worth $4.49.
Rather than looking to metrics like page views to determine the value of the website, Linabarger’s team uses information visitors submit through forms on the hospital’s website to calculate how much revenue its website is actually attracting.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
In this video following his presentation at Content Marketing World Health Summit, he explains how the Clinic does this and why it’s important.