Health IT

Fighting the afternoon blahs? Check out these healthcare infographics on Pinterest

Finding it hard to focus on work or counting the minutes until 5? Take a work-related Pinterest break. Paul Sonnier, the founder of the Digital Health group on LinkedIn, has collected more than a dozen infographics on this board. I get several e-mails every day asking me to “Check out this great new infographic!” We […]

Finding it hard to focus on work or counting the minutes until 5? Take a work-related Pinterest break. Paul Sonnier, the founder of the Digital Health group on LinkedIn, has collected more than a dozen infographics on this board.

I get several e-mails every day asking me to “Check out this great new infographic!” We do certainly write about some of these information-rich illustrations, but infographic spam is quickly drowning out the few helpful and well-designed graphics.

Many of them have most or all of the characteristics that Ian Lurie lists in his blog post, 11 Reasons your Infographic Isn’t an Infographic, including:

  1. Lack of clarity.
  2. Low information density.
  3. Yeck. It’s as visually appealing as a spit wad.

Many of the illustrations are link bait to boot, which means if you share the graphic on your site, you are giving traffic to a site you may not really want to support.

His closing comment is great advice from anyone – marketer, researcher, writer – thinking about creating an infographic.

A colored background, a few stick drawings and bizarre font choices don’t make something an infographic. You’re hunting the word into extinction. Please, stop.