Startups

Talk crowdfunding in healthcare in this Google Hangout (#mhvf)

It’s your turn to join the 250 investors, entrepreneurs and other healthcare leaders at today’s MidAmerica Healthcare Venture Forum. More than a half-dozen authorities on crowdfunding in healthcare will take part in a panel session, “Crowdfunding and the Jobs Act in Healthcare” starting at 10:10 a.m. Central Time. The session is a series of one-on-one […]

It’s your turn to join the 250 investors, entrepreneurs and other healthcare leaders at today’s MidAmerica Healthcare Venture Forum. More than a half-dozen authorities on crowdfunding in healthcare will take part in a panel session, “Crowdfunding and the Jobs Act in Healthcare” starting at 10:10 a.m. Central Time.

The session is a series of one-on-one conversations on different aspects of crowdfunding – from its value as a way to test the market to reviewing the four kinds of funding to hearing from a startup that succeeded using crowdfunding in healthcare.

Use hashtags #mcnhangout and #mhvf to participate and ask questions of the speakers.

Agenda (all times US Eastern):

10:10am: Crowdvetting: A Petri Dish for Startup Success
Crowdfunding isn’t just about money. A campaign can also provide an opportunity for early-stage companies to test the market, hear customer feedback and get in front of potential partners, customers and investors. We’ll explore all that entrepreneurs have to gain, lose and learn from the process.

10:30am: The Four Crowdfunding Models: Which is Right for Me?
Learn about the four types of crowdfunding – donation, rewards, equity and debt – framed in a medical context. Learn the pros and cons of each model and explore what it takes to be successful with each as well.

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

10:50am: From Incentives to New Investors: A Crowdfunding Case Study
A health IT entrepreneur explains the nuts and bolts of her crowdfunding campaign as well as how the experience helped shape her company. captureproof just ended a MedStartr/AHA innovation project to take its HIPAA compliant platform for sharing video and photos into the cardiology market.

11:10am: Key Lessons for Crowdfunding in 2014 (and beyond)
Hear all panelists share and give feedback on the discussions of the day and give their points of view about the most important opportunities in crowdfunding.

Speakers include:

  • Jeffrey Borenstein from MedStartr
  • Veronica Combs, Editor in Chief, MedCity Media
  • Meghan Conroy, Founder, captureproof
  • Andrew Dix, Co-Founder, Crowded Media Group
  • Scott E. McIntyre, Board of Directors, Crowdfunding Professional Association
  • Deanna Pogorelc, Reporter, MedCity News
  • Charles Luzar, Director, CrowdfundInsider.com