San Francisco-based SeeChange Health named Bryce Williams as its new president and CEO, a move that reflects the company’s shift from a former insurer turned healthcare analytics and wellness company.
Williams takes the helm at SeeChange from Martin Watson, who founded the company in 2008. One of SeeChange’s major investors, New York-based Psilos Group, was a backer of Williams’s first company, private health exchange Extend Health, now a part of Towers Watson called One Exchange.
SeeChange Health recently narrowed its focus from a two-subsidiary business providing both insurance and technology, to an emphasis on the company’sconsumer engagement and health improvement platform.
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Williams joins SeeChange Health from Towers Watson, where he served as managing director of Towers Watson’s Exchange Solutions business segment since May 2012. At Towers Watson, he led the largest private Medicare health insurance exchange in the country. Williams co-founded Extend Health, Inc. and was its president and CEO from April 2004 through the company’s acquisition by Towers Watson in 2012. In 2011, Williams was named the Ernst & Young Entrepreneur Of The Year for Northern California in Business Services.
Prior to Extend, Williams served as senior vice president of marketing at eHealth, Inc.
