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Watch Jimmy Kimmel pull a fast one on “healthy” consumers

Health food trends come and go, but people can pretty consistently be suckers when it comes to vague labels with new random ways of phrasing things and hefty price tags. Juice? No thanks. All natural, organic, fresh at the farmers market cold-pressed juice for $8? Mmm, yes please. Jimmy Kimmel had a little fun with […]

Health food trends come and go, but people can pretty consistently be suckers when it comes to vague labels with new random ways of phrasing things and hefty price tags.

Juice? No thanks.

All natural, organic, fresh at the farmers market cold-pressed juice for $8? Mmm, yes please.

Jimmy Kimmel had a little fun with this cold-pressed juice trend on his show recently by totally faking people out at a real farmers market with his new over-priced “juce.”

He didn’t just fake them out by giving them cheap, grocery store brands or juices from concentrate. He straight up gave people Tang, dissolved Fun Dip candy in water, melted Creamsicles and even Skittles that had been blended up with water.

People thought the drinks tasted “lighter.” They were “cleansing” and “not too sugary.” A woman confidently said the Skittles drink tasted “organic.” Even a self-proclaimed “juice connoisseur” from New Zealand loved it.

We are in trouble, guys. Either people have too much sugar in their diet already that they seriously can’t differentiate fruit from corn syrup, or they simply believe what anyone tells them.

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Regardless, this is hilarious.