Wednesday, Kathleen McGroddy Goetz, vice president of IBM Watson Health, closed MedCity CONVERGE with a rousing keynote address. The same day, IBM debuted the first of two television commercials highlighting how third-party businesses are building apps on the supercomputing platform.
https://www.youtube.com/watch?t=14&v=XGjZGoI9C8I
This one features Erica Morgenstern, marketing and PR chief of Welltok, a consumer-facing company that helps people manage their health. (Why they didn’t go with high-profile CEO Jeff Margolis is beyond me.)
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The ad isn’t exclusive to healthcare for sure, but one scheduled to run this weekend during ESPN’s broadcast of the U.S. Open tennis tournament is, according to a comprehensive story in Advertising Age. That one will concentrate on Watson Health, the five-month-old initiative unveiled with much fanfare at HIMSS15.
While the video of that spot is not yet online, AdAge got a preview:
The commercial is narrated by a computerized voice, which says, “My name is Watson. I’m helping doctors keep people healthy.”
It shows a runner named Ted, and a mobile app is monitoring his health through data collected from wearables.
“We think he’s doing everything right — for the most part,” the Watson computer voice says, as Ted finishes his run with some ice cream.
We will post the video after it becomes available.
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Photo: Sean Gallup/Getty Images
