Halo Neuroscience has launched a set of headphones and companion app to improve fitness performance through brain stimulation called Halo Sport, becoming the latest company to leap into the neurostimulation market.
More specifically, the company refers to its technology as neuropriming. It uses pulses of energy to accelerate strength and learning new skills.
It also raised a $9 million Series A round led by Lux Capital, with participation from Andreessen Horowitz, Jazz Venture Partners, SoftTech Ventures and Xfund.
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The company is interested in applying its brain stimulation technology in two areas –athletics and stroke rehabilitation.
For that reason it stands apart from other companies that have focused on areas like ADHD, concentration in general, and de-stressing. In the area of stroke rehabilitation it has partnered with University of San Francisco Medical School and Medical University of South Carolina, to help it validate this application.
On the athletics side, it partnered with the United States Ski & Snowboard Association, Invictus Crossfit and Michael Johnson Performance — an athletic training organization. Three Major League Baseball teams are also using the device.
It highlighted some of the results partners achieved with its neuropriming device in a company statement
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The Olympic ski jumping team used its technology with the goal of improving propulsion for jumps. It saw a 13% gain in propulsion force.
The U.S. Military also used the technology to accelerate sniper training, according to Halo’s website.
The size of the neurostimulation device market is expected to rise to $8.79 billion by 2020, according to a report by Grand View Research.