A push to make fitness more interesting by expanding options and finding ways to make it more social and less tiresome has been a priority for US-based companies such as PumpUp, Fitocracy, and MapMyFitness, acquired by UnderArmour.
KFit seeks to lead a similar push in the Asia-Pacific region. The company partners with studios and gyms, to offer hundreds of thousands of activities each month and provides a gateway to find these activities on its app. It claims to have more than 271,000 users for its app.
The company has closed a Series A round led by Venturra Capital, according to a company statement. SIG and Axiata Digital Innovation Fund also took part in the round. Earlier investors, including Sequoia Capital India and 500 Startups, also participated.
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The new funding will enable KFit to expand beyond the 10 cities where it currently has a presence: Hong Kong, Singapore, Seoul, Manila, Kuala Lupur, Taipei, Melbourne, Sydney, Perth, and Auckland. It will also invest in product development, operations and marketing. The expansion will mean moving beyond fitness. It plans to add new categories, activities, and pricing models later this year.