Jiff, a health IT company that develops products with the goal of making employer benefits easier to manage, particularly health and wellness, has raised $17 million in follow-on funding in a conclusion to its Series C round, according to a company statement. The new capital will be used to support the roll out of new products and to continue to grow its customer base.
The Series C round totaled $41.2 million and included Rosemark Smart Capital, GE Ventures, Venrock Associates, Aberdare Ventures and Aeris Capital.
Jiff’s approach is to integrate employer health programs through its platform, and digitize and scale up their wellness programs to speed up adoption and increase participation. It helps employers identify the health problems in their organizations that are costing them the most money and select programs that address those challenges backed by incentives and by adding gamification to the mix.
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Its products range from a basic one focusing on improving activity, diet and sleep (Launch Pad) to Enterprise Navigator, which includes Total Wellbeing programs such as coaching, smoking cessation, biometrics and financial management as well as mental health, pregnancy and fertility, and telemedicine, among other things.
The company claims it has expanded its client base by 32 percent and increased the number of employees on the platform by 40 percent since the beginning of this year. Jiff’s team is growing as well, with a workforce of 120 employees located in its Mountain View headquarters and Oakland office.