Health IT, Startups

Reputation management firm’s claim of fundraise disputed by investors

With this new funding, Greensboro, North Carolina-based Hartwick Health claims to have raised a total of $28 million in venture capital to date. Named investors deny any involvement.

Funding

EDITOR’S NOTE: The story below is based on information that named investors have challenged. See this story for more on that controversy.

Hartwick Health, a healthcare reputation management company founded in 2012, said it has closed on a $14.75 million Series D venture round. With this new funding, Greensboro, North Carolina-based Hartwick Health claims to have raised a total of $28 million in venture capital to date.

But the three investors that Hartwick’s CEO named have all denied investing in the company.

“We decided to raise more money because we our planning a big push into a new line of reputation management services for hospitals,” Cofounder, Chairman and CEO Daniel Miller said via email. The hospital segment currently represents about 22 percent of the company’s $18 million in annual revenue.

Miller added that Hartwick is planning on adding 65 new, full-time jobs at its Greensboro headquarters. The company also has offices in Raleigh and Charlotte, North Carolina, and in Atlanta.

Hartwick Health manages the online reputations of many types of healthcare organizations and professionals, including physician practices, dentists, nursing homes, urgent care clinics and hospitals. The company has developed software to collect and analyze posts on social media, online ratings and survey results about its clients.

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CORRECTION: Earlier versions of this story indicated that Paladin Capital Group led the Series D round, with participation from Revolution Ventures and QED Investors, per information provided by Hartwick Health. All three investment firms told MedCity News that they have not invested in Hartwick.

Photo: Flickr user Howard Lake