Health IT

Salesforce adds customizable survey tool for providers to give patients as Google launches its own health cloud

Salesforce has bolstered its capabilities with a new set of apps designed to support physicians’ outreach to patinets

Since Salesforce launched Health Cloud a couple of years ago, it has been expanding the tools available through the subscription-based service. At HIMSS, the company rolled out two more capabilities around patient engagement for its customer base. But the additional services come at a time when the competition is heating up in this area of health IT, especially with Google’s addition of an API for healthcare and life science cloud services.

In an effort to improve a doctor’s ability to track patient’s health between appointments and provide more visibility into adherence to their care plan, Salesforce has rolled out Care Gaps. One example of the applications it can be used for is to check whether a patient with diabetes has received their HbA1c test. If they haven’t, Care Gaps can alert the provider to reach out to the patient to schedule an appointment to help patients adhere to their care plan.

The customizable survey is a little more creative. Physicians can develop sets of questions they think it would be useful to ask patients at different stages of their care for various conditions and situations.

“We will make it so you can actually do behavioral health assessments,” said Chief Medical Officer Joshua Newman. “It will also help physicians figure out who needs a lot of hand-holding and who needs little.”

Since Salesforce launched its Health Cloud two years ago it has added tools geared to support providers and patients. Some are designed to keep patients in the provider network. Other services provide ways for providers to engage high-risk patients with customized care plans and to give high-level insights on providers’ patient populations. Providing these tools aimed at patients through mobile devices helps support patient engagement.

New York-based health IT business Formativ Health also rolled out a scheduling service for Salesforce Health Cloud called the Patient Engagement Center. It’s designed to improve the visibility of appointment information, automated waitlists, and online self-scheduling, according to a company announcement.

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Salesforce’s new services for its Health Cloud come the same week as Google unveiled its push back into healthcare with the rollout of Google Cloud for the healthcare and life sciences industry. In a keynote speech kicking off the HIMSS conference this week. Like other companies in this sector, Google sees the cloud as a way to address some of the interoperability challenges in healthcare. Among early adopters of Google Cloud are M*Modal, Lahey Health, Cleveland Clinic, and Rush University Medical Center.

The healthcare cloud sector is projected to reach nearly $10 billion by 2021, according to a report last year from Frost & Sullivan.

Photo: doctor, MMC