Startups, Health Services, Health Tech

Philips acquires Boston patient management startup Medumo

The company's platform uses automated text messages and emails to help get patients to their appointments, guide patients in their pre and post-op care and provide additional educational health information.

As part of its effort to build up its U.S.-based healthcare business, European tech giant Philips has acquired Medumo, a Boston startup that has developed technology to help patients navigate through their healthcare journey.

The company’s platform uses automated text messages and emails to help get patients to their appointments, guide patients in their pre and post-op care and provide additional educational health information.

Using their technology, the company said they were able to decrease late cancels and no shows by 31 percent, double the number of patients that activated their patient portals and drive a 52 percent reduction in post-op nursing calls.

Among the company’s customers are providers like Boston Children’s Hospital and Brigham and Women’s Hospital.

Medumo was founded in 2013 and raised around $2 million in seed funding. Financial terms of the acquisition were not disclosed.

Philips touted the deal as a way to help create a more efficient and streamlined system to interact with patients, especially during the diagnosis process.

“Efficient digital health services for a superb patient experience and enhanced productivity are becoming critical differentiators for our healthcare provider customers,” Philips Head of Precision Diagnosis Ventures Matt Bierbaum said in a statement.

“By combining Medumo’s direct patient interaction services with Philips’ diagnostic imaging systems, enterprise diagnostic informatics and operational performance management capabilities, Philips aims to deliver a patient-centric solution to our customers that helps drive their top- and bottom-line improvements by streamlining labor intensive workflows.”

Philips has been steadily acquiring U.S. health technology companies as it looks to expand its services base in the country. In the past year, the company has made three other acquisition deals of American companies.

In 2018, the company purchased pulse oximetry sensor company Xhale Assurance and Blue Willow Systems, a Menlo Park startup that has developed a cloud-based senior living community resident safety platform.

Most recently, the Dutch firm purchased the Health IT business of Carestream Health to bolster its position in the imaging space.

Photo: designer491, Getty Images

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