As the second annual healthcare transformation conference HLTH approaches next month, here’s the latest preview of some of the areas of interest that will be highlighted at the conference scheduled for October 27-30 at MGM Grand in Las Vegas.
Bold New Entrants is a track that will focus on companies that have recently moved into the healthcare space.
In retail, finance and telecom, consumer brand companies are quickly buying property across the health landscape. “Health newbies” such as Mastercard and Bose will highlight some of their plans for the healthcare sector. Among the speakers for this track are Raja Rajamannar, chief marketing and communications officer for Mastercard and president of Healthcare Mastercard, and Phil Hess, CEO of Bose Corp.
Social media players will also share their perspective as patients and caregivers turn to these avenues for health information, advice, and services. Dr. Freddy Abnousi, the Head of Healthcare – Research at Facebook and Lisa Bookwalter, Director, Twitter Client Solutions, Health will offer their insights.
Attend HLTH to hear from innovative leaders from companies like Talkspace, Cleveland Clinic, Houston Methodist Hospital and more. Register here and use code medcity150 to save $150.
WEGO Health Awards will also be part of the HLTH conference this year. WEGO Health Awards recognize and honor those making a difference in the online health community, supporting patient leaders who are working to build a more human-centered healthcare system.
Jack Barrette, WEGO Health CEO said it would bring the patient advocates, influencers, and healthcare collaborators to HLTH who are helping others and transforming healthcare.
Voice as a user interface in healthcare tech has been gaining ground in recent years and will be a spotlight at the HLTH conference through a partnership with Boston Children’s Hospital.
The Voice.HLTH track will include presentations from industry experts who are pioneering voice transformation in healthcare, including how to address barriers and implementation challenges, according to a press release from HLTH. A series of discussions will highlight the potential of voice tech from the likes of Katherine Vandebelt, Global Head of Clinical Innovation with Oracle Health Science Global Business Unit; Vishwanathan Krishnamoorthy, Chief Product and Experience Officer with Humana; and John Brownstein, Chief Innovation Officer with Boston Children’s Hospital. There will also be a debate that will explore the risks and benefits associated with leveraging voice tech and machine learning for patients to track their clinical encounters.
MedCity’s patient engagement conference ENGAGE will also be part of the HLTH conference for the first time this year. ENGAGE at HLTH on October 28 will feature innovators from across the health ecosystem drawing attention to innovations in care delivery, reimbursement, and health tech that are driving the consumerization of health.
Generation.AI will address the intense interest around artificial intelligence in its different forms, such as machine learning and evolutionary computation. One discussion will address the roles this technology has to play in healthcare from earlier detection of disease, which can increase the success rate of treatments and provide more options for therapies. Another segment will explore how pharma companies are enlisting AI tech partnerships to potentially transform drug discovery by helping companies screen data, identify potential targets for drug development, speed up clinical trial design and recruitment, and help repurpose approved drugs for new indications.
One byproduct of the consumerization of healthcare is the push for direct-to-consumer diagnostics. Human-Centered Care will explore how this is making it easier to order tests for food sensitivity, fertility, genetics, and more, be it online or from big box stores. In one panel, executives will discuss the impact of mainstreamed home testing and the benefits (and challenges) of keeping consumers more engaged in their health.
Picture: Getty Images, Mykyta Dolmatov
