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ViVE 2024: Optimizing Provider and Payer Meetings

A preview of ViVE 2024 offers a sneak peek at the agenda and how the Payer and Provider Connect meeting platform initiatives have been revamped to maximize the quantity and quality of meeting for healthcare executives.

By Stephanie Baum on January 30, 2024

Connect Lounge at ViVE 2023

At ViVE 2024, payer and provider executives can look forward to a streamlined and more efficient approach to meetings with companies best suited to their needs and priorities. The meeting platforms for Provider Connect and Payer Connect leverages AI technology to create the best matches. The goal is to help payer and provider executives hold a month’s worth of meetings within a couple of days while building a solid procurement strategy.

“ViVE is not just an event, but an executive marketplace intentionally built for networking and forging meaningful connections in the healthcare industry,” said Rich Scarfo, President at HLTH, Inc. “A cornerstone of ViVE is our Provider and Payer Connect, where participants are carefully vetted and provided complimentary access, with an expectation of engaging in a minimum number of pre-scheduled, mutually agreed-upon meetings. This year, we’re experiencing exponential growth, expecting 500 participants from provider systems and payer organizations to engage in over 4,000 meetings. Our program underlines our commitment to an efficient and targeted use of time for both attendees and sponsors, ensuring every interaction is purposeful and thoughtfully curated to maximize value and foster connections with potential innovative partners.”

Provider Connect is designed to help hospital and health system executives discover and evaluate solutions. The program is designed to introduce executives to the latest technologies and solutions, assess their value, and follow up with connections made in the program on their terms.

Participants in Provider Connect must be senior-level hospital and health system executives at the director level and above, who are key influencers and decision-makers in their organization’s digital transformation. In addition to the C suite and IT department, they may include directors and higher focused on revenue cycle management, physician leaders, nursing leaders and other representatives across clinical, operational, technical or financial leadership.

By registering for an all-access pass to ViVE, these attendees gain access to all sessions, the show floor, and networking events. Meals will be provided as well as access to receptions. Most important, they gain access to highly strategic relationship building. The program offers meticulously curated meetings based on role, organization-type and personal goals. Efficiently source the latest in health tech innovation in just 15 minutes!

Interested executives can fill out a form provided. If accepted, they can complete their profile. When the platform goes live, they can review participating companies and their solutions and then request and accept meetings at the times that work for them.

To apply for consideration for Provider Connect, click here.

The schedule for the meetings is:

Monday, February 26 and Tuesday, February 27
9am – 1pm and 2pm – 5pm PT

Wednesday, February 28
10am – 12pm PT

All meetings take place in the Provider Connect Lounge on the Show Floor.

Refer the program to colleagues to ensure collaboration when assessing innovative solutions and making crucial investment decisions for your organization.

The Payer Connect program works in a similar way. Those who qualify are senior-level executives from health insurance organizations who are key influencers and decision makers in their organization’s digital transformation journey. Participants must have at least one year of experience in their current role. In addition to the C suite, eligible executives include vice president in IT, director in IT, quality and risk leaders, actuaries and claims leaders, clinical leaders, and other representatives across operational, technical or financial leadership.

To apply for consideration for Payer Connect, click here.

ViVE themes and panel highlights

The agenda will embrace 11 themes in healthcare, highlighted on the event’s website.

Care model behavior

Healthcare industry partners have to navigate a multifaceted structure, working together to figure out how best to deploy technology that improves the patient experience while respecting provider workflows, accelerate care delivery and lower costs. Novel care models have the potential to deliver integrated patient care across the continuum that results in positive quality outcomes and an outstanding experience for all involved.

Example:

Head to Toe Health

Behavioral health is finally getting a seat at the table. Standard physical care settings are adopting behavioral health screenings and treatment as the new norm. This noticeable shift is moving the industry towards a more holistic, whole health approach that aims to address the challenges posed by the current fragmented care delivery system. The US Preventative Health Taskforce is asking all physicians to screen patients for anxiety and depression during routine visits, but in reality most docs are not trained to do so. In an already strained environment for physicians, they are likely hesitant to add an additional step onto their already demanding priority list. Through care model ingenuity, health leaders have made behavioral health foundational to all care without adding more stress to our clinicians. Let’s create a future where healthcare is not merely a reaction to illness, but a proactive and integrated approach that nurtures both physical and behavioral well-being, ultimately fostering a healthier and more resilient society.

Moderator: Jenna Ciotti, Transformation Capital

Speakers:

  • David Holmberg, CEO, Highmark Health
  • Eva Borden, President, Behavioral Health, Evernorth Health Services
  • Manish Sapra, Executive Director, Behavioral Health Service Line, Northwell Health
  • Dr. Tarun Kapoor, Chief Digital Transformation Office, Virtua Health

Location: LACC, Show Floor, Downtown LA Stage

Coworking with tech

What can automation, AI, virtual care, voice recognition applications, virtual assistants, and robotics do for us? Where and how is this technology being implemented and yielding results? Health organizations are leveraging technology to optimize staffing, address burnout, improve retention, guide workforce planning, and restore the joy in the practice of medicine.

Example:

The Pursuit of Health Happiness through Non-Conventional Care Delivery

The number of health and medical mobile apps available through Google and Apple is approaching 100,000, forever altering the nature of care delivery. The transformative role of technology to deliver care in non-traditional healthcare settings broadens the scope beyond conventional clinical environments. Innovative applications, such as mobile health (mHealth) and remote monitoring extend healthcare accessibility to diverse settings, including homes, communities, and workplaces. The challenges and opportunities associated with integrating technology into settings outside of bricks and mortar emphasize the potential to enhance care, better engage patients, and improve overall health outcomes.

Moderator: Lisbeth Votruba, AvaSure

Speakers:

  • Aaron Miri, Senior Vice President, Chief Digital and Information Officer, Baptist Health
  • Amy Hassell, UCHealth
  • Rachelle Longo, AVP Telemedicine, Ochsner Health

Location: LACC, Show Floor, Downtown LA Stage

Dollars and sense of digital health investments

Digital health funding in the U.S. topped $6.1 billion in the first half of 2023. Experts are forecasting acceleration in technology adoption by providers and payers to $81 billion for healthcare services and technology by 2026. They also project that the healthcare AI market will reach $188 billion globally by 2030. Investment in novel technologies, platforms and models will drive the pursuit of innovation and desire to address the evolving healthcare needs of a global population.

Example:

Boiler Room of Healthcare Strategic Investments

The dynamic world of strategic investors and their profound influence on reshaping the healthcare sector is a story not often told. Health system profitability impacts where investors are placing their bets, most often in companies focused on workflow, on-demand health services, and data infrastructure and interoperability. As health system’s business needs shift and venture dollars remain harder to come by, where do strategics see their investment tactics intersecting with the greater investor ecosystem? And how has the economic uncertainty of 2023 impacted their strategies this year? From fostering innovation to driving digital transformation, strategic investors play a lively and ever-changing role in reengineering care delivery, improving patient outcomes, and navigating the complexities of an ever-evolving healthcare landscape.

Moderator: Deepthi Bathina, CEO RhythmX AI

Speakers:

  • Karen Marie Joswick, President, Benevolence Health & Adjunct Faculty at Jefferson University, Benevolence Health
  • Maureen Burgess, Partner, Cedars Sinai Health Ventures
  • Michael Kalishman, Chief Venture Officer, Sentara Health

Location: LACC, Show Floor, Rodeo Drive Stage

Is it really all about the patient?

Although payers demand high quality outcomes and value for the care they support, patients want access to care at a price they can afford. As telemedicine, wearables, and AI enhance patient engagement, how are healthcare organizations Keeping consumerism and care navigations front of mind? How can we improve every touchpoint in the patient journey?

Example:

The Sun Never Sets on the Health Consumer

Thanks to cutting-edge technology, wearable devices, and the boom of real-world data, we now possess the capability to tailor consumer experiences in healthcare to each and every individual. Similar to how social media seems to know exactly the content you want at the exact time you want it, healthcare can follow a similar path where gentle nudges, recommendations and interventions are served up at a time when a patient is in need. This approach unburdens patients from navigating the complicated care delivery landscape alone and digitally directs them to the right place, empowering them to take it from there. Easier said than done, especially in an industry that doesn’t necessarily scream consumer-centricity, but we are making progress. Health leaders are rolling up their sleeves, exploring different care models, incorporating more holistic elements like food and nutrition, getting to know their patients’ individual needs and providing a truly transformative consumer health experience. Patient expectations are a moving target, so put on your track shoes and move with them!

Moderator: Jen Horonjeff, Founder and CEO, Savvy Cooperative

Speakers:

  • Antoinette Thomas, Chief Experience Officer, Microsoft Worldwide Health and Life Sciences, Microsoft
  • Eric Smith, Chief Digital Officer, Memorial Hermann Healthcare System
  • Nari Gopala, Chief Digital Officer, Kaiser Permanente
  • Vickie White, Chief Brand and Consumer Officer, AdventHealth

Location: LACC, Show Floor, Sunset Strip Stage

Mastering data like it’s your most valuable asset

What if any data imaginable were available to aid in the wellness, healing, and management of patients in a secure, unbiased, and real-time way? Invaluable data is the resource that holds the power to transform healthcare delivery, research, and decision-making, ushering in an era of personalized medicine, improved patient outcomes, and data-driven innovations. Yet, as the digital ecosystem expands, the ethical, privacy, and security challenges surrounding healthcare data loom large, underscoring the need for responsible stewardship and robust governance to harness its potential for the betterment of society. Dive into the promises and perils of data aggregation and analysis in healthcare.

Example

Data that’s Getting Personal

Approximately 30% of the world’s data volume is generated by the healthcare industry with much of that being churned out by the patient themself. Patient-generated data has emerged as a transformative predictor of health outcomes, but the intricacies of harnessing, utilizing, and ensuring the HIPAA compliance of this ever-expanding resource are becoming more entangled. Health orgs are setting their sights on creating a centralized data strategy capable of efficiently housing and disseminating this wealth of information stemming from wearables and mobile apps to patient-reported outcomes. The deep, diverse data coming from patient-generated sources offers the most a holistic view of our individual health journeys. If we are able to seamlessly integrate and analyze this information to empower clinicians, researchers, and healthcare providers in delivering more targeted and effective care, we can usher in a new era of precision healthcare. Oversharing is encouraged!

Moderator: Ezra Mehlman, Managing Partner, Health Enterprise Partners

Speakers:

  • Dr. Ashwini Davison, Healthcare Executive Adviser, Amazon Web Services
  • Becky Fox, Chief Clinical Information Officer, Intermountain Health
  • Bradd Busick, MultiCare Health System
  • Dr. C.K. Wang, Chief Medical Officer, Cota Healthcare

Location: LACC, Show Floor, Venice Beach Stage

Tech that moves mountains

Breakthrough technologies can revolutionize patient care and the business of healthcare at large. As computing and technology improve, it creates momentum in drug discovery, diagnostics assistance, process automation, and personalized care. The digital shift is no longer a novel concept but a strategic imperative for all healthcare stakeholders. Utilizing cutting-edge technology to shift from traditional care delivery models and long-established systems to virtual, data-driven, and outcomes-based models is happening in all corners of the health ecosystem. Health leaders have shifted their priorities to embrace new technology and take a few risks with the potential reward being a fully transformed patient experience.

Example:

Drug Development Getting a Reboot

The drug discovery and development process is having a casting call for cutting-edge technology to star in its much anticipated reboot. Companies are now tapping into the power of AI and ML to speed up the bench to bedside journey, alleviate some of the clinical barriers to the drug development process, and make clinical trials more equitable. How can technology further expedite the sharing of research data across different health systems? Peel back the curtain on the breakthroughs in real world evidence and real word data in clinical trials, more direct-to-patient accessibility and how technology can be leveraged to simplify and reboot the drug development pipeline.

Speakers:

  • Alexa Berk, General Manager, CVS Health RWE
  • Carolyn Starrett, CEO, Flatiron Health
  • Michelle Longmire, Co-Founder and CEO, Medable
  • Ramita Tandon, Chief Clinical Trials Officer, Walgreens Boots Alliance

Location: LACC, Show Floor, Hollywood Stage

To register for ViVE 2024, click here!

Health systems staying above water

Healthcare providers face rising expenses and flat, even decreasing, reimbursement rates. This creates a major challenge for hospitals and health systems as they try to provide the care their communities need. Hundreds of rural hospitals are in peril due to their precarious financial status. More than 200 rural hospitals are at immediate risk of closure, and nearly 30% of rural hospitals nationwide are at risk of closing in the near future. Providers must work to not only reduce the cost of providing care but also adopt ways to increase revenue. Although reducing staff and services can cut costs, these tactics seem at odds with improving revenue and building patient loyalty. How can providers employ solutions that will keep our health systems intact for the future?

Example:

Value-Based Care Going for the Leading Role

As more and more health organizations ditch the traditional fee-for-service model and jump onto the Value Based Care bandwagon, proponents who back this approach are multiplying. VBC isn’t just a win for patients– it presents economic advantages. While VBC payments align with total spend and outcomes, systems are wary due to its near-term predictability. The concern being that a VBC model wouldn’t generate as much revenue as its traditional counterpart. However, this is simply not true. By strategically reducing utilization and spending in pharmacy and post-acute care costs through reduced readmissions, healthcare systems can achieve high profit margins. This multifaceted approach puts a focus on preventative health, reduces operational costs, enhances overall care coordination among providers, and strengthens patient loyalty, elevating the reputation of the business. If this hasn’t convinced you, listen to the experts make the business case for VBC!

Speakers:

  • Dr. Rodrigo Cerdá, Chief Medical Officer, Independence Blue Cross
  • Dr. Sujal Mandavia, Chief Medical Officer, Carbon Health
  • Tamra Ruymann, Chief of Digital Health, Physicians of Southwest Washington

Location: LACC, Show Floor, Sunset Strip Stage

The policy-shaped future

The U.S. healthcare ecosytem’s critical, evolving regulatory landscape is the focus of this track. From data security and interoperability to AI ethics, data transparency, and global health, there are ample policy changes on the horizon to allow the U.S. health system to keep pace with digital health, a seismic shift in consumer demands and a heightened focus on our declining life expectancy compared to other developed nations. Experts, policymakers, and industry leaders foster insightful dialogue, challenge the status quo that got us here, and chart the new course to reshape the future of healthcare as we know it.

Example:

The Providers Strike Back: Policy Jedi Masters

In a galaxy not so far away, c-suite healthcare executives are staring down forthcoming cyber mandates, an AI policy plot, and the next saga of interoperability policies within the vast universe of digital health and health IT. CHIME’s Policy Steering Committee under the Rebel Alliance, will have you on the edge of your seat as they decipher the policies coming from our nation’s capital. These policy Jedi knights will share their hyperspace policy maneuvers and tactics and how they are shaping the future of the healthcare galaxy to restore the Republic. Come prepared to learn from the best. May the force be with you!

Moderator:

  • Brian Sterud, CIO, Faith Regional Health Services

Speakers:

  • Mari Savickis, vice president, public policy, CHIME
  • Saad Chaudry, chief digital and information officer, Luminis Health
  • Tressa Springmann, senior vice president and chief information and digital officer, LifeBridge Health

Location: LACC, Show Floor, Rodeo Drive Stage

Healthcare disrupted

The use of technology has already helped drive this healthcare revolution, but what can we expect in the next 1-5 years? How will AI, wearables, robotics, and virtual care change the way we deliver patient care? What is on the horizon that we have not even imagined? Disruption can create a shift in mental models, creating opportunities for improvement in caring for our communities.

Example:

Value-based Care has a Way with Specialty Care

The evolution of value-based care in the specialty care space has been dominated by the emergence of episode-based payment models. Although some of these episode-based models have demonstrated cost savings, their standalone and payer-specific nature poses challenges for cohesive health system planning. They often lead to ineffective referral management, a lack of coordination, and dysfunction among members of the care teams. To achieve real accountable care for patients, strategies to align incentives across both primary and specialty care in a payer-agnostic manner and achieve true care coordination is a necessity. Specialty care providers now have the opportunity to manage the total cost of care for their patients leading to more affordability and improved care quality, especially for patients with comorbidities. Despite the proven outcomes, standing up these models aren’t without hurdles, fee-for-service is a hard habit to break. Further, technological barriers, bureaucratic mazes, and data interoperability issues pose significant challenges. These specialty care leaders are feeling risky, so bring on the challenge!

Moderator: Irem Rami, Principal, Norwest Venture Partners

Speakers:

  • Amy Schuerman-Gen, DaVita Integrated Kidney Care, Chief Medical Officer, DaVita
  • Dr. Chevon Rariy, Chief Health Officer and SVP, Digital Health, Oncology Care Partners
  • Dr. Sameer Berry, Chief Medical Officer, Oshi Health

Location: LACC, Show Floor, Venice Beach Stage

Lights, camera, AI in action

The emergence of LLMs like ChatGPT and Med-PaLM have blown the doors open for more use cases of this technology in a healthcare setting. There are still many question marks surrounding ethical considerations for applying this technology at scale. Nonetheless, organizations continue to pilot this technology. AI is certainly not a perfect fix, but it can begin to help solve some of healthcare’s biggest challenges in the near future. This track will spotlight the many ways AI can enhance the patient care journey from admission to the point of discharge.

Example:

Awakenings: The Perils of AI Success

Embark on a thought-provoking exploration of the challenges inherent in integrating artificial intelligence (AI) in the healthcare landscape. The ethical considerations, potential biases, and challenges associated with AI in medical decision-making emphasize the importance of responsible implementation to ensure patient safety and privacy. AI has promising implications in healthcare, yet there are several considerations to responsibly implementing AI into existing workflows. For example, the training and education of medical professionals to deal with AI tools, as well as the careful evaluation of which AI solution fits best for each provider. Striking the delicate balance between technological innovation and maintaining the highest standards of patient care is not easy. The landscape of AI in healthcare is nuanced and we have to continually harness its potential while mitigating potential harms. Provider leaders will argue that AI-driven technologies can enhance diagnostic accuracy, treatment planning, and personalized care without introducing unintended bias and poor outcomes.

Moderator: Dr. Stephanie Lahr, President, Artisight

Speakers:

  • Dr. Anthony Chang, Chief Intelligence and Innovation Officer, CHOC Children’s Hospital
  • Jessica Beegle, Chief Innovation Officer, Lifepoint
  • Marty Paslick, Senior Vice President and Chief Information Officer, HCA Healthcare

Location: LACC, Show Floor, Hollywood Stage

Health tech showcase: What’s up next?

This track will call attention to some of the exciting companies touting forward-looking tech solutions in healthcare. The presentations are designed to inspire attendees, to create something new themselves, find a new partner, or offer hope for the healthcare industry’s tech-driven future. There will be no emcee, no long PPTs, just cool tech in quick presentations.

Location: LACC, Show Floor, Sunset Strip Stage

Photo: HLTH