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Heard at HLTH 2024: Insights from Innovative Healthcare Executives

Executives from Imagine360, Verily, BrightInsight, Lantern, and Rhapsody shared their approaches to reducing healthcare costs and facilitating digital transformation.

At the HLTH conference in Las Vegas, MedCity News Editor-in-Chief Arundhati Parmar, Senior Reporter Katie Adams and Reporter Marissa Plescia interviewed executives who offered their insights on the shifting healthcare landscape in order to help employers manage healthcare costs, automate time-consuming manual tasks to support providers, and improve access to care.

Imagine360 Chief Commercial Officer Chris Cigarran shared what companies such as his could learn from Costco. He also explained some of the industry trends driving adoption of Imagine360’s services and its effort to engage patients on their healthcare journey.

Verily Chief Clinical Officer and Head of Health Equity Vindell Washington highlighted the company’s personalized approach to healthcare, notably through its Lightpath solution. The goal is to provide customized interventions for people with chronic conditions to improve outcomes and reduce the need for hospitalization.

BrightInsight CEO and Co-founder Kal Patel talked about the ways in which the business works with pharma companies through the development of customized digital solutions that support medication management from rare diseases to chronic conditions. By creating companion apps and other digital solutions, BrightInsight can support patients taking these therapeutics, help them adhere to their care plan and manage their medication properly. Kal also shared his perspective on where digital health will be in five years.

Lantern CEO John Zutter shared how the business is helping self-insured employers by reducing the cost of care in three critical areas – surgery, cancer care and infusions, which he contended are the largest drivers of healthcare costs. He noted that ambulatory surgical centers (ASCs) can offer a lower cost option for straightforward procedures such as knee replacement. 

Rhapsody CEO Sagnik Bhattacharya offered his perspective on how the digital health enablement company is improving data exchange in healthcare. By automating healthcare interactions that are currently done manually, Sagnik said the business seeks to facilitate digital transformations.

Solera Chief Strategy Officer Ed Liebowitz offered an overview of its curated network of point solutions called Halo. It includes nine clinical specialties such as obesity medicine, women’s health and endocrinology, augmented by in-person clinical services aimed at payers and employers. Solera offers a single point of integration for billing, data transfer and quality management but also manages cybersecurity risk and compliance risk. It helps customers identify solutions that best fit their clinical needs.