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When it comes to health insurance, some plans have a tough time balancing the need to manage costs with devising the right messaging for a person who may be dealing with a lot of stress and anxiety as they weigh their healthcare options.
Heather Cox, President of Insights & Empowerment at Zelis, talked about the company’s care coordination tools with MedCity News Reporter Katie Adams. She also shared how the company works with health plans to communicate with members to help them make proactive healthcare decisions, such as getting a flu shot or what to do in acute care situations, such as when they’ve had a bicycle accident.