Wearable device company ŌURA has secured $900 million to advance AI and support its global expansion, the company announced Tuesday.
ŌURA, which was founded in Finland in 2013, offers a wearable smart ring called the Oura Ring, as well as an accompanying app. The ring provides personalized insights and guidance on sleep, activity, readiness, stress, resilience, women’s health and heart health. People can purchase an Oura Ring starting at $349.
The $900 million in funding was led by Fidelity Management & Research Company and included participation from ICONIQ, Whale Rock and Atreides. To date, ŌURA has raised $1.5 billion, and the company is now valued at $11 billion. This round comes shortly after ŌURA announced a $200 million Series D round back in December.
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With the financing, the company will accelerate AI and product innovation and expand global distribution, a spokesperson told MedCity News. It will also invest in the creation of new health features.
When asked about ŌURA’s exit strategy, the spokesperson said the company is focused on “delivering the best possible product for our members at this time.”
In addition to the funding, ŌURA announced that David Shuman, founder of Lateralus Holdings and an Oura board member since 2016, is now chair of the board. He succeeds Eurie Kim, who held the role since 2019.
“ŌURA’s growth and impact over the past year have been truly remarkable,” Shuman said in a statement. “The company has doubled revenue, expanded its global reach, and delivered transformative solutions that are reshaping the wearables industry. I am grateful to Eurie for her leadership and wise counsel through this period of incredible growth.”
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Since launching in 2015, ŌURA has sold more than 5.5 million ring devices, according to the announcement. The company also reported revenue of more than $500 million in 2024 and expects to exceed $1 billion in 2025.
Looking ahead, the company aims to continue this momentum.
“Our goals are to accelerate innovation, expand our global reach, and set a new standard for what wearables can achieve in advancing preventive health,” the spokesperson said. “We’re focused on pushing the boundaries of what’s possible—making technology not just more powerful, but more personal and proactive in helping people live healthier lives.”
Other wearable devices that provide personalized health insights include Fitbit and the Apple Watch.
Photo credit: Oura