Can a gaming tool solve challenge of how to engage hospital employees?

When I hear about hospitals and gaming, I tend to think of patients using apps to improve physical therapy or adherence. But one startup has developed a gaming platform to help figure out how to engage hospital employees with the goal of improving performance.

GearFiveStudio’s AMPT application is highlighted in a Forbes article today. Co-founder and CEO Collin Caneva told Forbes:

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“Nothing else interacts with more patients or has greater influence over desired outcomes than health care workers; yet most health innovation ignores the role of human nature.”

The Lincoln, Nebraska-based health IT startup’s Software-as-a-Service platform focuses on reinforcing positive feedback for activities proven to enhance health outcomes. The idea is that by making hospital workers more productive it could contribute to patient engagement, reduced readmissions and improved adherence. It’s ambitious but the startup’s still in the early stages of winning over hospitals to use the system.

But this approach to improving performance could have implications for other aspects of the healthcare system such as improving customer satisfaction. Hospitals face greater liability for patient outcomes as a result of the Affordable Care Act. A tool to help motivate employees and encourage them to stay engaged in their work could make a measurable difference

Gaming has mostly focused on patients, but entrepreneurs are increasingly finding other applications for it, from simulation exercises for, say, a physical exam to reducing readmissions.