Ever since the internet became a thing, consumers have used it to discuss health issues, especially over the last 10 years as social media became a daily destination for millions of people.
Something that’s also true: women have typically underestimated heart disease.
But here’s some good anecdotal evidence that women have found their voice. The health blog Treato ran an analysis of conversations on social media and found that women accounted for 52 percent of heart disease conversations, with topics such as blood pressure and stress being mentioned the most.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
What’s more, the inforgraphic Treato put together suggests women’s conversation on social media are soaring.
As part of an awareness campaign, the Go Red for Women project is monitoring the hashtag #GoRed on social media. It’s yet another evolving example of how social media is being used in healthcare to gauge public perception, which could in turn give providers some direction on how to more effectively conduct outreach for chronic diseases and public health campaigns.
To that end, the Go Red campaign has seen a six-fold increase in women posting about heart disease since 2004 on social media, when it first began the track postings. Discussion have particularly climbed since 2012.
That’s viewed as good news, particularly when you consider that researchers from the University of Pennsylvania recently used tweets to analyze the risk of cardiovascular disease, finding that the language used in tweets can be as good an indicator of risk as some traditional metrics.
A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
