The current public health crisis has changed the way companies are doing business. We have been forced to re-imagine the way startups, investors, vendors and providers, payers, pharma and medtech companies make connections. The in-person networking opportunities and trade shows have been suspended and we have retreated to the Internet for socially distanced Zoom chats and online communities. For everyone, this approach to business is a work in progress.
MedCity News has the most engaged healthcare business audience in the industry. Our average reader visits 3X the pages per visit than our competitive set, and we can work with you to get in front of these engaged healthcare professionals during the pandemic. We develop customized lead generation campaigns, thought leadership articles and customized content from news, special reports, webcasts,surveys and more. We also provide tools for sponsors to assess the impact of their content by providing real time insight on traffic for these articles.
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
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We are also continuing to host our events online. Our INVEST conference in partnership with the Mid-America Healthcare Investors Network was a success and included sponsorship from J.P. Morgan, TriNet, UnityPoint Health Ventures, and more.
Next up on our events calendar is INVEST Digital Health, which will spotlight digital health startups, investment trends and applications in healthcare delivery, in association with industry association Medical Alley, September 21-25. Our event sponsorship options include sponsored posts, sponsoring a panel, startup pitch track, or a podcast.
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A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
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Photo: Gerasimov174, Getty Images
