April Dembosky, KQED

Posts by April Dembosky, KQED

Policy

Marketing mistakes hurt Latino Obamacare enrollment in California

SAN FRANCISCO — It’s been decades since the advertising industry recognized the need to woo Hispanic consumers. Big companies saw the market potential and sank millions of dollars into ads. The most basic do’s and don’ts of marketing to Latinos in the U.S. have been understood for years. So when California officials started thinking about […]

presented by